Test Lucid – Insight Yard

- Step 1 of 12

Q1. What is your age? *

18–30 years
31–39 years
40 years or older

Q2. What gender do you identify with? *

Male
Female
Other
Prefer not to say

Q3. What is the socioeconomic level of the area where you live? *

Low
Lower middle
Middle
Upper middle
High

Q4. In which region of the United Kingdom do you live? *

London
South East
South West
East Midlands
West Midlands
North West
North East
Yorkshire and the Humber
Scotland
Wales
Northern Ireland

We want to hear your opinion! 🗣️ In this survey, some questions are multiple-choice, but for open-ended questions, we encourage you to express yourself in detail and in your own words.

How to Provide More Complete Answers:

✅ Explain the "why" and "how" – Don't just answer with a single word or a short phrase. Tell us what you think, why you think it, and how you arrived at that conclusion.

✅ Use Examples – If possible, mention specific experiences or situations that help illustrate your point of view more clearly.

✅ Describe Emotions and Perceptions – If you like or dislike something, tell us how it makes you feel and why.

✅ Don’t Be Afraid to Write More – We want to hear about your real experience, so if you have more ideas, feel free to add them.

Thank you for participating! 🙌.

Q5. Have you consumed any cola beverage in the last month? *

Before we continue, please choose a random letter. *

Q6. Which of the following cola brands have you consumed in the last month? (Select all that apply.) *

Coca-Cola Original
Coca-Cola Zero Sugar
Diet Coke
Pepsi Max / Pepsi No Sugar
Diet Pepsi
Other brand

Q7. How likely are you to consider Coca-Cola Original the next time you drink a cola beverage? *

It would be my first choice
I would seriously consider it
I might consider it
I would not consider it

Q8. How positive or negative is your feeling towards Coca-Cola Original? *

I love it
I really like it
I like it
Neutral
I don’t like it much
I don’t like it
I hate it

Q9. How well does Coca-Cola Original meet your needs for a cola beverage? *

Meets my needs very well
Meets my needs quite well
Meets my needs somewhat
Neither meets nor fails to meet my needs
Meets my needs poorly
Meets my needs very poorly
Does not meet my needs at all

Q10. How likely are you to consider Coca-Cola Zero Sugar the next time you drink a cola beverage? *

It would be my first choice
I would seriously consider it
I might consider it
I would not consider it

Q11. How positive or negative is your feeling towards Coca-Cola Zero Sugar? *

I love it
I really like it
I like it
Neutral
I don’t like it much
I don’t like it
I hate it

Q12. How well does Coca-Cola Zero Sugar meet your needs for a cola beverage? *

Meets my needs very well
Meets my needs quite well
Meets my needs somewhat
Neither meets nor fails to meet my needs
Meets my needs poorly
Meets my needs very poorly
Does not meet my needs at all

Q13. How clearly do you understand that Coca-Cola Zero Sugar and Diet Coke are different products? *

Completely clear
Somewhat clear
Slightly confused
Very confused
I did not know they were different

Q14. In your own words, what do you believe is the main difference between Coca-Cola Zero Sugar and Diet Coke? (Open-ended – Use your own words.) *

Q15. Have you ever tried Coca-Cola Zero Sugar? *

Q16. Why have you never tried Coca-Cola Zero Sugar? (Select up to 3 options.) *

I prefer Coca-Cola Original
I didn’t know it existed
I thought it was the same as Diet Coke
I was concerned about the taste
I was concerned about ingredients or sweeteners
I usually don't try new products
The packaging/design didn’t attract me
I don't find it easily where I shop
I’m not interested in “Zero Sugar” products
I don’t like changing my habits
It never caught my attention
Other

Q17. What would motivate you to try Coca-Cola Zero Sugar? (Select up to 3 options.) *

Receiving a free sample
Special price offer or discount
Recommended on social media
Recommended by a friend or family member
Knowing it tastes like Coca-Cola Original
Seeing positive testimonials from people like me
Finding it available more often where I shop
New attractive packaging
Presented as part of a modern lifestyle
Other

Q18. How would you describe the taste of Coca-Cola Zero Sugar compared to Coca-Cola Original? *

Very similar
Somewhat similar
Quite different
Very different
I don’t remember

Q19. Which words best describe the taste of Coca-Cola Zero Sugar? (Select up to 3 options.) *

Intense
Sweet
Refreshing
Classic
Natural
Artificial
Light
Pleasant
Enjoyable
Surprising
Subtle
Metallic
Flat
Familiar
Weak
Innovative

Q20. In your own words, how would you describe the taste of Coca-Cola Zero Sugar? (Open-ended – Use your own words.) *

Q21. On which occasions would you prefer to consume Coca-Cola Zero Sugar? (Select up to 3 options.) *

During main meals
During quick or casual lunches
While watching TV or movies
After sports activities or exercise
At social gatherings with friends
While relaxing at home
At special events (parties, celebrations)
At work or while studying
During travel or long outings
On picnics or outdoor activities
At bars / pubs / restaurants
As part of a healthy lifestyle
As a personal reward or indulgence
When wanting quick refreshment
To accompany snacks or appetizers
When needing an energy boost

Q22. What emotions would you like to feel when consuming Coca-Cola Zero Sugar? (Select up to 3 options.) *

Confidence
Freedom
Joy
Belonging
Pleasure
Pride
Energy
Relaxation
Well-being
Fun
Fulfillment
Expressing my personal style

Q23. Which personal values do you think Coca-Cola Zero Sugar should best represent? (Select up to 3 options.) *

Modernity
Self-confidence
Freedom
Responsible enjoyment
Authenticity
Guilt-free pleasure
Optimism
Emotional well-being
Vitality
Fun
Healthy lifestyle
Constant innovation
Inclusiveness
Adaptability

Q24. What opinion does the name "Coca-Cola Zero Sugar" give you? (Select all that apply.) *

It seems clear and positive
It seems clear but not very appealing
It sounds confusing
It sounds technical or cold
It sounds unappetizing
It suggests something artificial
It suggests something healthy
It raises doubts about the taste
It does not generate any opinion
Other

Q25. In your own words, what feeling does the term "Zero Sugar" convey to you? (Open-ended – Use your own words.) *

Q26. In your own words, what differences do you perceive between Coca-Cola Zero Sugar and Pepsi Max? (Open-ended – Use your own words.) *

Q27. In your own words, what differences do you perceive between Coca-Cola Zero Sugar and Coca-Cola Original? (Open-ended – Use your own words.) *

Q28. In your own words, what differences do you perceive between Coca-Cola Zero Sugar and Diet Coke? (Open-ended – Use your own words.) *

Q29. Can you recall a situation when you consumed Coca-Cola Zero Sugar? What was it like? (Open-ended – Use your own words.) *

Q30. If you had to imagine an ideal situation for enjoying Coca-Cola Zero Sugar, what would it be like? (Open-ended – Use your own words.) *

Q31. What images or ideas come to your mind when you think of Coca-Cola Zero Sugar? (Open-ended – Use your own words.) *

Q35. In your opinion, how attractive is the name "Zero Sugar" as part of the product’s branding? *

Very attractive
Somewhat attractive
Neutral
Not very attractive
Not attractive at all

Q36. How strong do you perceive Coca-Cola Zero Sugar compared to Pepsi Max? *

Much weaker
Somewhat weaker
About the same
Somewhat stronger
Much stronger

Q37. How strong do you perceive Coca-Cola Zero Sugar compared to Coca-Cola Original? *

Much weaker
Somewhat weaker
About the same
Somewhat stronger
Much stronger

Q38. How strong do you perceive Coca-Cola Zero Sugar compared to Diet Coke? *

Much weaker
Somewhat weaker
About the same
Somewhat stronger
Much stronger

Q39. You’re buying a meal deal at a supermarket. Which cola would you prefer? *

Coca-Cola Zero Sugar
Coca-Cola Original
Diet Coke
Pepsi Max
Diet Pepsi
I wouldn’t choose any

Q40. You’re hosting friends at home. Which cola would you put out on the table? *

Coca-Cola Zero Sugar
Coca-Cola Original
Diet Coke
Pepsi Max
Diet Pepsi
I wouldn’t choose any

Q41. You’re watching a movie or series at home. Which cola would you choose to drink? *

Coca-Cola Zero Sugar
Coca-Cola Original
Diet Coke
Pepsi Max
Diet Pepsi
I wouldn’t choose any

Q42. After doing sports or physical activity, which cola would you prefer? *

Coca-Cola Zero Sugar
Coca-Cola Original
Diet Coke
Pepsi Max
Diet Pepsi
I wouldn’t choose any

Q43. When you want a refreshing drink, which cola would you choose? *

Coca-Cola Zero Sugar
Coca-Cola Original
Diet Coke
Pepsi Max
Diet Pepsi
I wouldn’t choose any

Q44. Have you ever seen an advertisement for Coca-Cola Zero Sugar that made you want to try it? *

Yes
No
Not sure

Q45. How do you feel about the slogan “Same Great Taste” used for Coca-Cola Zero Sugar? *

It makes me want to try it
It sounds believable
It sounds fake or exaggerated
I’ve heard it too many times
I don’t really think about it
I’ve never noticed that message

Q46. Can you remember any advertisement or message about a cola drink that made you want to try it? What stood out to you? (Open-ended – Use your own words.) *

Q47. What sensations does Coca-Cola Original convey to you? (Select up to 3 options.) *

Classic taste
Trust
Pleasure
Nostalgia
Fullness
Intense sweetness
Tradition
Emotional satisfaction
Modern flavor
Freedom
Guilt-free enjoyment
Innovation
Healthy pleasure
Energy
Freshness
Smart choice

Q48. In your own words, what else would you say about what Coca-Cola Original makes you feel? (Open-ended – Use your own words.) *

Q49. On which occasions would you prefer to consume Coca-Cola Original? (Select up to 3 options.) *

During main meals
During quick or casual lunches
While watching TV or movies
After sports activities or exercise
At social gatherings with friends
While relaxing at home
At special events (parties / celebrations)
At work or while studying
During travel or long outings
On picnics or outdoor activities
At bars / pubs or restaurants
As part of a healthy lifestyle
As a personal reward or indulgence
When wanting quick refreshment
To accompany snacks or appetizers
When needing an energy boost

Q50. Which words best describe the taste of Coca-Cola Original? (Select up to 3 options.) *

Intense
Sweet
Refreshing
Classic
Natural
Artificial
Light
Pleasant
Enjoyable
Surprising
Subtle
Metallic
Flat
Familiar
Weak
Innovative

Q51. In your own words, how would you describe the taste of Coca-Cola Original? (Open-ended – Use your own words.) *

Q52. What image does Coca-Cola Original convey to you? (Select up to 3 options.) *

Traditional and trustworthy
Modern and active
Healthy and balanced
Fun and spontaneous
Formal and rational
Youthful and energetic
Accessible and approachable
Innovative and different

Q53. What type of person do you associate with Coca-Cola Original? (Open-ended – Use your own words.) *

Q54. What sensations does Pepsi Max convey to you? (Select up to 3 options.) *

Classic taste
Trust
Pleasure
Nostalgia
Fullness
Intense sweetness
Tradition
Emotional satisfaction
Modern flavor
Freedom
Guilt-free enjoyment
Innovation
Healthy pleasure
Energy
Freshness
Smart choice

Q55. In your own words, what else would you say about what Pepsi Max makes you feel? (Open-ended – Use your own words.) *

Q56. On which occasions would you prefer to consume Pepsi Max? (Select up to 3 options.) *

During main meals
During quick or casual lunches
While watching TV or movies
After sports activities or exercise
At social gatherings with friends
While relaxing at home
At special events (parties / celebrations)
At work or while studying
During travel or long outings
On picnics or outdoor activities
At bars / pubs or restaurants
As part of a healthy lifestyle
As a personal reward or indulgence
When wanting quick refreshment
To accompany snacks or appetizers
When needing an energy boost

Q57. Which words best describe the taste of Pepsi Max? (Select up to 3 options.) *

Intense
Sweet
Refreshing
Classic
Natural
Artificial
Light
Pleasant
Enjoyable
Surprising
Subtle
Metallic
Flat
Familiar
Weak
Innovative

Q58. In your own words, how would you describe the taste of Pepsi Max? (Open-ended – Use your own words.) *

Q59. What image does Pepsi Max convey to you? (Select up to 3 options.) *

Traditional and trustworthy
Modern and active
Healthy and balanced
Fun and spontaneous
Formal and rational
Youthful and energetic
Accessible and approachable
Innovative and different

Q60. What type of person do you associate with Pepsi Max? (Open-ended – Use your own words.) *

Q61. What sensations does Diet Coke convey to you? (Select up to 3 options.) *

Classic taste
Trust
Pleasure
Nostalgia
Fullness
Intense sweetness
Tradition
Emotional satisfaction
Modern flavor
Freedom
Guilt-free enjoyment
Innovation
Healthy pleasure
Energy
Freshness
Smart choice

Q62. In your own words, what else would you say about what Diet Coke makes you feel? (Open-ended – Use your own words.) *

Q63. On which occasions would you prefer to consume Diet Coke? (Select up to 3 options.) *

During main meals
During quick or casual lunches
While watching TV or movies
After sports activities or exercise
At social gatherings with friends
While relaxing at home
At special events (parties / celebrations)
At work or while studying
During travel or long outings
On picnics or outdoor activities
At bars / pubs or restaurants
As part of a healthy lifestyle
As a personal reward or indulgence
When wanting quick refreshment
To accompany snacks or appetizers
When needing an energy boost

Q64. Which words best describe the taste of Diet Coke? (Select up to 3 options.) *

Intense
Sweet
Refreshing
Classic
Natural
Artificial
Light
Pleasant
Enjoyable
Surprising
Subtle
Metallic
Flat
Familiar
Weak
Innovative

Q65. In your own words, how would you describe the taste of Diet Coke? (Open-ended – Use your own words.) *

Q66. What image does Diet Coke convey to you? (Select up to 3 options.) *

Traditional and trustworthy
Modern and active
Healthy and balanced
Fun and spontaneous
Formal and rational
Youthful and energetic
Accessible and approachable
Innovative and different

Q67. What type of person do you associate with Diet Coke? (Open-ended – Use your own words.) *

Q68. What sensations does Diet Pepsi convey to you? (Select up to 3 options.) *

Classic taste
Trust
Pleasure
Nostalgia
Fullness
Intense sweetness
Tradition
Emotional satisfaction
Modern flavor
Freedom
Guilt-free enjoyment
Innovation
Healthy pleasure
Energy
Freshness
Smart choice

Q69. In your own words, what else would you say about what Diet Pepsi makes you feel? (Open-ended – Use your own words.) *

Q70. On which occasions would you prefer to consume Diet Pepsi? (Select up to 3 options.) *

During main meals
During quick or casual lunches
While watching TV or movies
After sports activities or exercise
At social gatherings with friends
While relaxing at home
At special events (parties / celebrations)
At work or while studying
During travel or long outings
On picnics or outdoor activities
At bars / pubs or restaurants
As part of a healthy lifestyle
As a personal reward or indulgence
When wanting quick refreshment
To accompany snacks or appetizers
When needing an energy boost

Q71. Which words best describe the taste of Diet Pepsi? (Select up to 3 options.) *

Intense
Sweet
Refreshing
Classic
Natural
Artificial
Light
Pleasant
Enjoyable
Surprising
Subtle
Metallic
Flat
Familiar
Weak
Innovative

Q72. In your own words, how would you describe the taste of Diet Pepsi? (Open-ended – Use your own words.) *

Q73. What image does Diet Pepsi convey to you? (Select up to 3 options.) *

Traditional and trustworthy
Modern and active
Healthy and balanced
Fun and spontaneous
Formal and rational
Youthful and energetic
Accessible and approachable
Innovative and different

Q74. What type of person do you associate with Diet Pepsi? (Open-ended – Use your own words.) *

Q75. What emotions spontaneously come to mind when you think about drinking a cola beverage? (Open-ended – Use your own words.) *

Q76. Ideally, how would you like to feel when drinking any cola brand? (Select up to 3 options.) *

Confidence
Freedom
Joy
Belonging
Pleasure
Pride
Energy
Relaxation
Well-being
Fun
Fulfillment
Fulfillment

Q77. Ideally, how would you like to feel when drinking Coca-Cola Zero Sugar? (Select up to 3 options.) *

Confidence
Freedom
Joy
Belonging
Pleasure
Pride
Energy
Relaxation
Well-being
Fun
Fulfillment
Fulfillment

Q78. Thinking about any cola brand you feel connected to, which personal values are most important for you? (Select up to 3 options.) *

Modernity
Self-confidence
Freedom
Responsible enjoyment
Authenticity
Guilt-free pleasure
Optimism
Emotional well-being
Vitality
Fun
Healthy lifestyle
Constant innovation
Inclusiveness
Adaptability

Q79. Specifically thinking about Coca-Cola Zero Sugar, which personal values should it reflect more strongly to connect better with you? (Select up to 3 options.) *

Modernity
Self-confidence
Freedom
Responsible enjoyment
Authenticity
Guilt-free pleasure
Optimism
Emotional well-being
Vitality
Fun
Healthy lifestyle
Constant innovation
Inclusiveness
Adaptability

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